NewLink Testing catches survey errors before fieldwork.Try it free

The people behind faster survey programming.

We bring software engineering and market research experience together to take the manual work out of programming and testing surveys.

Meet the team

  • DT

    David Thor

    Founder & CEO

  • CD

    Connor Duffey

    Co-Founder

  • CV

    Carl Van Ostrand

    CRO

  • JT

    Jeffrey Thor

    Senior Software Engineer

Engineers and market research veterans on a mission to eliminate the survey programming bottleneck.

OUR STORY

Less time programming. More time researching.

Questra started with a familiar frustration: a finished questionnaire, waiting to become a live survey.

  1. 2024

    The problem hits home

    Watching his wife Emily wait days for survey programming and revisions, David saw a way to put his experience building software to work for research teams.

  2. 2025

    Built with researchers

    Connor joined as co-founder, bringing 16 years in market research. Questra launched with support for Decipher, ConfirmIt, Qualtrics, and Alchemer.

  3. April 2026

    100% self-service programming

    We released fully self-service programming, pairing a highly tuned initial build with platform-specific specialist agents for sophisticated edits and corrections.

  4. July 2026

    Fine-tuning templates and self-correcting programming

    Fine-tuning templates brought advanced, specialized client requirements into the programming process. Agents could also identify and correct mismatches between the initial build and the questionnaire.

  5. September 2026

    Link testing, from detection to correction

    We released our full link testing experience to check questionnaire alignment—even for surveys Questra didn’t program. It explores less-traveled survey paths to uncover errors and connects with our programming agents to correct them.

START PROGRAMMING

Start programming your next survey.

From questionnaire to field-ready in minutes, not days.

No credit card required.